Good clients get the best work

Image courtesy of Tim Williams

We just started working with another client. It is an exciting client with an exciting offering. We love going to their office and we love working with them. We are passionate about the account and the work, double checking and double thinking every little detail. The client is one of our star clients, we can bring them value, and they can bring us value. Those are our favorite type of clients.

This is why they are a good client:

1. The client lets us do our jobs, or even better. They trust us. They understand that in our field, we know more than they do, and we understand that they know their business better than we do (for now)
2. The client has a clear decision maker, and we know who they decision makers are. And when they make decisions they stick to them. They don't rely on consensus. There is one decision maker, and one "advisor" to the decision maker.  And whenever we present, they are always in the room.
3. The client is transparent and open about the budget, timeline, and any possible limitations. 
4. The client enjoys the process. They're interested about how we arrive to conclusions and ask intelligent questions about the process and potential result.

Image courtesy of La Piana

If you are a client, take a look at the points above and keep them in mind as you are working with your agency. You will see major improvements in the work delivered to you if you scale the relationship from vendor to partner.

If you work in an agency, which points would you add?