If you haven't seen Gartner's Hype Cycles, (by Gartner)I suggest you do. It's especially handy if you find yourself being a typically excited about new technologies and start ups. (I'm one of them.) It will serve to temper your expectations and provide some perspective.
If you're in a startup, where does your business fit in? Knowing how other companies have gone through this cycle can give you some ideas in how to market your brand. Tell me what you think in the comments.
I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.
I lead the Singapore office of Edge Asia
I help brands and customers interact with each other.
I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.
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