February 20, 2010

CSR at MAC

February 20, 2010/ Erik Posthuma

MAC is a great example of how to exert oneself for a cause: Be authentic MAC is in the make-up industry, the industry that serves the movie stars and rock stars as much as the everyday (wo)man. The vibe that they exude is a glamorous one. If you g… — MAC is a great example of how to exert oneself for a cause:
Be authentic
MAC is in the make-up industry, the industry that serves the movie stars and rock stars as much as the everyday (wo)man. The vibe that they exude is a glamorous one. If you go into one of their stores it is slick black filled with mirrors and lights, you are attended to by a perfectly made up member of personnel and you get the feeling that you have landed behind the scenes of a glamour shoot. This feeling and truly MAC character comes back in their "365 days of HIV" program, or as they say: "Responsibility is Glamorous"
And you know what, they got me, Responsibility IS glamorous!
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Experience Engineer

I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.

I lead the Singapore office of Edge Asia

I help brands and customers interact with each other.

I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.