CSR at MAC

MAC is a great example of how to exert oneself for a cause: Be authentic MAC is in the make-up industry, the industry that serves the movie stars and rock stars as much as the everyday (wo)man. The vibe that they exude is a glamorous one. If you go into one of their stores it is slick black filled with mirrors and lights, you are attended to by a perfectly made up member of personnel and you get the feeling that you have landed behind the scenes of a glamour shoot. This feeling and truly MAC character comes back in their "365 days of HIV" program, or as they say: "Responsibility is Glamorous" And you know what, they got me, Responsibility IS glamorous! Sent via BlackBerry from Maxis

MAC is a great example of how to exert oneself for a cause:

Be authentic

MAC is in the make-up industry, the industry that serves the movie stars and rock stars as much as the everyday (wo)man. The vibe that they exude is a glamorous one. If you go into one of their stores it is slick black filled with mirrors and lights, you are attended to by a perfectly made up member of personnel and you get the feeling that you have landed behind the scenes of a glamour shoot. This feeling and truly MAC character comes back in their "365 days of HIV" program, or as they say: "Responsibility is Glamorous"

And you know what, they got me, Responsibility IS glamorous!
Sent via BlackBerry from Maxis