February 18, 2010

Please do not try out the goods

February 18, 2010/ Erik Posthuma

What does a company have to gain by not letting the customer listen to the CD before the purchase. Give me one reason that makes this a cost reducing, revenue increasing, aka profit generating policy.

Experience Engineer

I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.

I lead the Singapore office of Edge Asia

I help brands and customers interact with each other.

I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.