Measuring your influence as a media outlet

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As everyone is becoming a media outlet it is only natural to want to measure influence. Adweek just published a nice little overview of the influence measurement services out there.

There is lot's of talk about how Klout is stupid. And yes there is a long way to go. But the simple dashboard style influence analytics's tool is here to stay.

Do you use one of these tools? What are you thoughts?

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