December 21, 2011

Digital race to the bottom

December 21, 2011/ Erik Posthuma

And we need to change that.

Groupon, Gilt Group, Savvy, etc. All companies that are looking to deliver the best prices for the consumer. Not only the best prices but sometimes unachievable prices.

The digital age brought in the age of cost reduction and lean. That's great. But it's time to think of the other side more. Let's really start looking at how digital can increase the value of goods.

Layar, Ruck.us, CraftCoffee. etc.

Besides making the world cheaper, can we also make it more awesome?

Experience Engineer

I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.

I lead the Singapore office of Edge Asia

I help brands and customers interact with each other.

I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.