TechCrunch and Mashable - The scooping and curating kings.

via examiner.com I use Feedly. It's great, it lets me insert feeds and tell it what I want. Once in a while it tells me what I like. It's a great tool but it takes me too much time. I am constantly editing sources. And for some reason the stories that I want to read do not pop up high enough on the page. I am giving up, and announcing. Mashable and TechCrunch are better at scooping, reframing, and curating news than I am. They know better what I am interested in than I do myself. I place more faith in Mashable and TechCrunch as brands than I do my own judgement. This is big. It means that in a field where I have unlimited choice and even the possibility to create my own (information) product. I choose to trust a brand. That is what great brands do. Great brands are transparent.  Great brands have incredible focus.  Great brands know their core consumer and stick to them. Great brands operate in every industry. People buy Audi because they trust the brands great engineering. People buy at TopShop because they get great value for clothes that suit their style. Brands are curators for their customers. Who is your customer? Do you curate and select for them? Do you remove their thinking and build their trust?

I use Feedly. It's great, it lets me insert feeds and tell it what I want. Once in a while it tells me what I like. It's a great tool but it takes me too much time. I am constantly editing sources. And for some reason the stories that I want to read do not pop up high enough on the page.

I am giving up, and announcing. Mashable and TechCrunch are better at scooping, reframing, and curating news than I am. They know better what I am interested in than I do myself.

I place more faith in Mashable and TechCrunch as brands than I do my own judgement. This is big. It means that in a field where I have unlimited choice and even the possibility to create my own (information) product. I choose to trust a brand. That is what great brands do.

  • Great brands are transparent
  • Great brands have incredible focus. 
  • Great brands know their core consumer and stick to them.

Great brands operate in every industry. People buy Audi because they trust the brands great engineering. People buy at TopShop because they get great value for clothes that suit their style.

Brands are curators for their customers. Who is your customer? Do you curate and select for them? Do you remove their thinking and build their trust?