Humanize your business and grow your sales

A great talk by Peter Merholz over at Adaptive Path. In the Q&A the discussion comes up about creating customer communities. How do you do this?

  • Trust your employees. Remove rules. Hire great people that have the same ideals as your company. They'll do the right thing. 
  • Trust your customers. Make it easier for them to interact and transact with you. Be transparent. Realize that most people are good and won't con your system. The ones that do will pop up soon enough and you can kick those out of your customer base.

Do build an organization of trust?