January 25, 2011

Demographics gone wrong

January 25, 2011/ Erik Posthuma

Companies love using demographics to customize their customer experience. Sometimes the psychographics of the customer do not match the average demographics. Stick to behaviors, stick to knowing what people actually like. Not so much what they're … — Companies love using demographics to customize their customer experience. Sometimes the psychographics of the customer do not match the average demographics. Stick to behaviors, stick to knowing what people actually like. Not so much what they're supposed to like.

Experience Engineer

I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.

I lead the Singapore office of Edge Asia

I help brands and customers interact with each other.

I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.