June 04, 2010

BNet has character

June 04, 2010/ Erik Posthuma

I am a big fan of BNet, they've got great articles about fields I enjoy reading about. I am also a fan of them on facebook (correction: "like"). Here is a response by BNet on one of my comments.
They responded with: "Admit it: you all feel smarter … — I am a big fan of BNet, they've got great articles about fields I enjoy reading about. I am also a fan of them on facebook (correction: "like"). Here is a response by BNet on one of my comments.

They responded with: "Admit it: you all feel smarter just saying "Pareto's Law", don't you? ^SHS"

It is a candid response with a cheeky touch, and it gives BNet character. Can this response be taken the wrong way? Yes it could. Did BNet think about this when they commented back? Yes they did. Traditional communication would have frowned at such communication. These days this is the only way of connecting with your tribe.

Are you ever cheeky in your communication?

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I help brands and customers interact with each other.

I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.