AOL - Welcome back - Why it's actually doing a pretty good job.

via techcrunch.com
People talk a lot about tech companies. From Facebook to Instagram to Foursquare and Turntable.fm. To the point where it becomes easy to discount Aol. as a has been.
Aol. had an awesome first years but a not so awesome middle …

People talk a lot about tech companies. From Facebook to Instagram to Foursquare and Turntable.fm. To the point where it becomes easy to discount Aol. as a has been.

Aol. had an awesome first years but a not so awesome middle years. In fact, those middle years were littered with some horrible strategic decisions.

Things have changed.

These days, I think AOL is actually pretty cool. They are like the bully in high school that got beaten up in college and then learned to be actually quite a nice guy on the workfloor.

Over the years it has been scooping up great content creators such as Huffington Post, Techcrunch, and Engadget. In fact one can say that Aol. is the network behind the forces that are changing journalism in the world today. Effectively leading it's collection of content platforms from the back (Go Sun Tzu!) and supporting them when needed.

That is where Aol. is right now. It has a lot of work to do, that's for sure but we have to remember a major ace up Aol's sleeve. A proven business model. Content is invariably linked with eyeballs. And great content with more eyeballs. Aol. is monetizing now. Can it monetize better? Definitely. Does it have a great base to do that from? For sure.

If Aol. keeps collecting great players in the content field and keeps leading them from the back, supporting them where needed. It's going to do great things.

Aol. Welcome back

Do you provide your customers with value?

via flickr.com
One of the best business tips that was ever given to me was:
"When running a services business make sure that your service directly impacts sales or directly cuts your clients costs."
I love the simplicity and the truth in the st…

One of the best business tips that was ever given to me was:

"When running a services business make sure that your service directly impacts sales or directly cuts your clients costs."

I love the simplicity and the truth in the statement. What I learned from this is that the value proposition you give to your clients is paramount. In B2C context, the value that you deliver to you customers must be clear and big enough to justify existence.

I see too many companies that become a weak iteration of a big tech start up hit.

I see too many companies around me that are building communities and products with the aim to get as many users as possible to eventually pivot and create sustainable revenue streams.

This process is inherently un sustainable.

When you're creating products, services, platforms.....business. Keep the central question in mind. Where do you create value? And is that enough to justify your companies existence.

Where do you create value?