February 09, 2010

Joe Pine's words at the Geotourism Summit

February 09, 2010/ Erik Posthuma

Other news from the Geotourism Summit:

Economist James Gilmore, coauthor of the books Authenticity: What Customers Really Want and The Experience Economy, provided the keynote address. He said that the world is moving out of the “service economy” into what he calls an “experience economy” – a desire by consumers for authenticity and memorability. His message to travel entrepreneurs at the Summit: consumers now desire a combination of the “four E’s”: entertainment, education, esthetic and escapism.

via blog.terrain.org

So remember guys, when creating your experiences. Keep in mind:

- Entertainment
- Education
- Estetic
- Escapism

If it's being said at a geotourism get together, it better be said by your company.

Experience Engineer

I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.

I lead the Singapore office of Edge Asia

I help brands and customers interact with each other.

I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.