Joe Pine's words at the Geotourism Summit

Other news from the Geotourism Summit:

  • Economist James Gilmore, coauthor of the books Authenticity: What Customers Really Want and The Experience Economy, provided the keynote address.  He said that the world is moving out of the “service economy” into what he calls an “experience economy” – a desire by consumers for authenticity and memorability. His message to travel entrepreneurs at the Summit: consumers now desire a combination of the “four E’s”:  entertainment, education, esthetic and escapism.

So remember guys, when creating your experiences. Keep in mind:

- Entertainment
- Education
- Estetic
- Escapism

If it's being said at a geotourism get together, it better be said by your company.