Forrester’s Facebook Impact Model Quantifies The Impact Of A Facebook Fan

Without going through methodology and doing some fact checking. Some impressive numbers here. 

At Antics we often say it's not about the likes of the followers, it's about the engagment with your crowd and what your fans do after that like or follow. We frown at brands that are just looking to pump up their likes and followers.

But in the end, even if there is no clear goal or strategy yet. It's ok to listen. It's ok to start getting more social media fans. It's ok to just start getting involved.

That's the beauty with digital and social media, it's not meant as a one off hit. It's a marathon of activities and communication. So go ahead and start, at whatever pace you would like.

Has your company waited too long?