February 17, 2010

Dorothy: ex•tro•vert•ic: The Transformation to Transformational Marketing

February 17, 2010/ Erik Posthuma

People at the ePharma Summit spoke about needing to focus on “value beyond the pill.” However this statement still makes the pill rather than the customer the central point of reference. A more customer centric version asks, “what sustainable changes can we help the patient make to improve their health?

via extrovertic.blogspot.com

Look at the questions your company asks. What does your product/service do to improve the life of your customer?

Experience Engineer

I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.

I lead the Singapore office of Edge Asia

I help brands and customers interact with each other.

I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.