Dorothy: ex•tro•vert•ic: The Transformation to Transformational Marketing

People at the ePharma Summit spoke about needing to focus on “value beyond the pill.” However this statement still makes the pill rather than the customer the central point of reference. A more customer centric version asks, “what sustainable changes can we help the patient make to improve their health?

Look at the questions your company asks. What does your product/service do to improve the life of your customer?