Do you provide your customers with value?
/
One of the best business tips that was ever given to me was:
"When running a services business make sure that your service directly impacts sales or directly cuts your clients costs."
I love the simplicity and the truth in the statement. What I learned from this is that the value proposition you give to your clients is paramount. In B2C context, the value that you deliver to you customers must be clear and big enough to justify existence.
I see too many companies that become a weak iteration of a big tech start up hit.
I see too many companies around me that are building communities and products with the aim to get as many users as possible to eventually pivot and create sustainable revenue streams.
This process is inherently un sustainable.
When you're creating products, services, platforms.....business. Keep the central question in mind. Where do you create value? And is that enough to justify your companies existence.
Where do you create value?
