"Do I believe them?" - The PID method.
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Do I really believe them when this store says that their service is an experience? More and more companies are using their product/service experience to differentiate themselves, and the consumer becomes more and more skeptical. Why should I as a consumer believe this pitch? Everyone is claiming an experience but who really provides one?
Three steps to experience pitching succes: 1. Pitch it - sure tell your consumer that you've got a great experience. 2. Interest me - give me some indicators that you can deliver the experience. This can happen naturally; a smiling customer raving about the experience, or make yourself more transparent; Have open windows to show that before the pedicure even starts the customer is brought a cup of tea, a connection between "pedicurist" and "pedicuree" is made, and the customer looks relaxed (this appeals to me, I want to have a relaxing experience). 3. Deliver it - So I have been lured in by your tactics. Give it to me and give it to me good. If you don't give me my experience, I'll never come back (and I'll tell all my friends too, which include facebook friends). Pitch it - Interest me - Deliver it The PID method.
