Digital race to the bottom

And we need to change that.

Groupon, Gilt Group, Savvy, etc. All companies that are looking to deliver the best prices for the consumer. Not only the best prices but sometimes unachievable prices.

The digital age brought in the age of cost reduction and lean. That's great. But it's time to think of the other side more. Let's really start looking at how digital can increase the value of goods.

Layar,, CraftCoffee. etc.

Besides making the world cheaper, can we also make it more awesome?