March 16, 2010

Design your own stuffed animal

March 16, 2010/ Erik Posthuma

There is a service out there by which kids (or adults) can design a stuffed animal in the store and within a few days the toy is delivered to the kids house.

What if we take this online? Web savvy kids create their toy online, using a fun interactive web app to design their toy. The child types in the email address of the parents (not sure at what age this would already be possible) and the design is sent to the parent. Now how can the parent resist such a request.

Make the web app fun for the user regardless of the physical outcome. If the parent buys the toy for the kid... Great!! A modified freemium model.

How do you bridge the gap from a child's desire to an adult (parent) purchase?

Experience Engineer

I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.

I lead the Singapore office of Edge Asia

I help brands and customers interact with each other.

I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.