July 23, 2010

2 out of 3 Asians susceptible to customer experience

July 23, 2010/ Erik Posthuma

Forbes used some Grey data and wrote an article about The New Asian Shopper. One of the statistics stuck with me. "...almost 66% of Asian shoppers making their final purchase choices in store..." This means that at least 2 out of 3 Asian shoppers ar… — Forbes used some Grey data and wrote an article about The New Asian Shopper. One of the statistics stuck with me. "...almost 66% of Asian shoppers making their final purchase choices in store..." This means that at least 2 out of 3 Asian shoppers are affected by anything done by a retail store inside the physical location. If you put aside 5 - 7% of your gross sales into advertising, how much are you putting into creating the in store customer experience?

Experience Engineer

I help brands and customers interact with each other through static, interactive, and human touch points. I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable.

I lead the Singapore office of Edge Asia

I help brands and customers interact with each other.

I look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead growth for Aleph-Labs.