2 out of 3 Asians susceptible to customer experience

Forbes used some Grey data and wrote an article about The New Asian Shopper. One of the statistics stuck with me. "...almost 66% of Asian shoppers making their final purchase choices in store..." This means that at least 2 out of 3 Asian shoppers are affected by anything done by a retail store inside the physical location. If you put aside 5 - 7% of your gross sales into advertising, how much are you putting into creating the in store customer experience?

Forbes used some Grey data and wrote an article about The New Asian Shopper. One of the statistics stuck with me. "...almost 66% of Asian shoppers making their final purchase choices in store..." This means that at least 2 out of 3 Asian shoppers are affected by anything done by a retail store inside the physical location. If you put aside 5 - 7% of your gross sales into advertising, how much are you putting into creating the in store customer experience?