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Experience Engineer

Designing shareable & remarkable experiences
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via  online.wsj.com
via online.wsj.com

Just Ahead: Cars That Tweet

February 14, 2012 by Erik Posthuma

"It isn't possible to stop it," said Michael Sprague, marketing director at Kia Motors Corp.'s North American division. "Consumers are going to continue to drive with phones and all we can do as a manufacturer is to provide what the consumers are asking for and make it as safe as possible."

"It is absolutely a selling point," Mr. Reyes said. "People are already distracted by their phones in their car, but we can make it safer for them to do what they are already doing."

Car manufacturers are catching up quickly integrating technology into their products. I like it. I also like that industry is pushing government standards to make sure people get what they want in a safe way.

Do you let government restrict you, or do you find ways to push the boundaries?

In Start Up, Digital Tags Customer Centric
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AOL's focus on ad serving starts rewarding

February 4, 2012 by Erik Posthuma

In June of 2011 I wrote how AOL was re-aligning itself and becoming more focussed. It's proven business model of ad serving and collecting media outlets that bolstered that model was to set a base of ad serving growth.

And it has. 

As VentureBeat reports: 

Fourth quarter 2011 highlights:

  • AOL grew global advertising revenue by 10 percent — its third consecutive quarter of year-over-year growth.
  • Total revenue decline was its lowest rate of revenue decline in 5 years.
  • 15 percent growth in global display revenue — AOL’s fourth consecutive quarter of year-over-year growth.
  • AOL reported the lowest rate of search and contextual revenue decline in approximately 3 years, due in large part to growth in search revenue on AOL.com.
  • Dial up subscription revenue declined 18 percent (lowest rate of decline in five years), with a monthly average churn of 2.2 percent year-over-year.
  • AOL’s Adjusted OIBDA expensess, excluding Traffic Acquisition Costs (TAC) and an $8.5 million legal settlement were $360.4 million, down from $391.3 million and $368.0 million in Q2 and Q3 2011, respectively.
  • AOL’s operating income and Adjusted OIBDA grew $46.2 million and $37.4 million sequentially. Both declined year-over-year due to lower total revenue, strategic investments and an $8.5 million legal settlement. Net income declines year-over-year also reflect the gain on sale of AOL’s investment in Brightcove in Q4 2010.

Nice job staying focussed AOL.

 

In Agency Tags Allignment
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Happy year of the Dragon! - CNY 2012

January 25, 2012 by Erik Posthuma

To all my Chinese New Years celebrating friends, have a great year of the Dragon!

In Agency
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I help brands and customers interact with each other through static, interactive, and human touch points. Look especially at the crossing of online - offline, focusing on what makes a customer experience shareable & remarkable. I lead the Singapore office of Antics - Digital Creative Agency

Occasionally a blogger, but mostly I work. You can find me on Twitter, Google+,  LinkedIn, Quora, Slideshare and more. But let's keep it at those.

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